Xanalysis is a Promotional Consultancy who serve Micro to Small Businesses. Specifically:
From Design to Architecture.
In addition to what 99% of the offerings of other web companies (coding , design and sometimes hosting) our web sites also involve planning and psychology specific to your business (making sure the website actually gets results for you), customised professional copywriting and illustrations.
Web Design Psychology, means designing from visitor’s perspective. Affecting how your visitors feel when they land on your website. Incorporating psychology into a web site that resonates with people’s feelings to have a strong influence of trust and desire to do business with you. That takes expertise only Web Architects have.
Ordinary designers are not trained in this.
As a small company you might think this is expensive. We know how you think so that would be self defeating.
Email us for a quote telling us what your business is and if you have any ideas how you would like to come across and we’ll get a proposal together to do it. Affordably.
Google Adwords, Adsense and Analytics
Directories – Are you in all the main online directories ?: Four Square, Scoot, Opendi, Yell, and Yelp (Reviews of Businesses) ?
Entries in local directories raises your position in Google’s natural listings aswell as a local profile for people who search this way.
Strong branding provides knee-jerk reactions to shortlist you and eliminate non branded competition. Customers pay higher prices for strong brands. With a potent brand you do not need to product differentiate so much because it is automatically assumed you are better.
Good branding elevates a business and builds recognition and loyalty to levels that take you several levels up.
A strong brand acts as an automatic self referral that associates with trust, reliability, competance and elimination of any risk an unbranded purchase would have.
There are many clever techniques to developing a brand and it has never been easier, especially with so many people online, easily reachable affordably, and influenced by others and clever psychology.
Eg: Many franchisees pay heavy commissions to use someone else’s brand. But it’s a better investment if you have one developed for you.
And you are never too small to have one.
The main objectives of sales promotions could be:
- To obtain referrals
- To induce Trial (Esp if your service or product is particularly good)
- To increase the size of purchases
- To draw attention to something and much more
An image is the impression others get from the way you present yourself. Both visually and through written & verbal communications. It is a contributer to a Brand, but it also stands alone . An image does not have to always be associated with “quality”. It can be associated with “value”, “inexpensive”, “bargain”, “efficient”, “effective”.
Anything you want it to stand for.
For small businesses Letterhead Design, Logos and Slogans, although not as important as your website, being found easily online, and social media (for recommendations) all contribute to your image.
Could you do with an image upgrade ?
When you don’t have a convincing website, an image or a brand, people have to rely on recommendations. They don’t want to trust an unknown entity. 90% of buyers claimed positive reviews caused them to buy, while 86 percent said negative reviews put them off. (Dimensional Research)
- 91% of 18-34 year olds trust online reviews as much as personal
- 90% of customers looking at reviews would only engage with businesses who got rated 4 or 5 stars. 5 stars getting the majority of the business. (It doesn’t cost more to get 5 stars ! Much is down to customer service).
- 68% of consumers will leave a review if asked. (An important statistic).
- Customers are willing to spend 31% more on a business with excellent
Do you think it’s important for us to help you get good reviews ?
The whole is greater than the sum of the parts.
Most have heard this and everything can blend to be very effective. People don’t only make decisions based on research. They do it because they feel confident from the image they have prior and during contact that they are not going to be dissappointed.
And we know how to do that. Perfectly.
Heirarchy of Effectiveness:
- At the top comes what you offer, for how much and what sort of people mostly buy from you.
- Next is your Brand and Image
- Then comes how effectively you communicate with them, and what they think of you.
Because this is influential to the point potential customers decide to do business with you or not
Done properly, and treated at all relevant levels, this leads to more customers and higher spending ones.