£10 back for every £1 spent.
That is what ad campaigns can return when directing prospects to a first class website. And that is why there are so many businesses doing it.
After all, what is the point in having a web site if the people visiting it are a fraction of those visiting others in your industry.
The shocking thing is 66% of businesses advertise online, even though 89% of their customers are there. That’s missed opportunities for no good reason.
The 34% who don’t advertise:
- Think they don’t need it.
Usually because they think they get enough business without it.
There is always room for more higher value clients and more business enables you to be more selective if you’re at capacity.
Even the strongest brands in the world still advertise. For them as long as opportunities for further profitability exist, it is their duty to maximise the situation. They improve their customer base and increase usage of what they already do.
- Believe they will lose money doing it.
If you spend money guiding people to an ineffective website you will lose money. Get the website evaluated first. Redo or improve it (99% can be improved). Then use the multitude of advertising media available to capitalise on it.
If you don’t know how, we can help.
- Think it’s too complicated.
It’s not complicated.
But it does involve decision making in a field you’re not familiar with.
The Good news is that rather than guessing, we can help either directly or providing guidance as to how to do it yourself.
It’s a maze we can help with:
- How much should my budget be ?
- What returns can I expect with optimal expenditure ?
- Who are my best targets ?
- Where should I advertise ?
- How should I advertise ?
- What message(s) should I focus on ?
- What should I say and not say ?
- How should I say it ?
All the evidence shows almost everyone with a strong website can benefit by directing prospects to it. By how much benefit is up to you.
Four Areas of Advertising: